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The Movers.com Blog » Blog Archive » Virginia Moving Company Plans to Expand Through Franchising

Virginia Moving Company Plans to Expand Through Franchising

crowning-touch-senior-moving-services-r2With twenty-two employees, Crowning Touch Senior Moving Services in Roanoke County, Virginia is a unique business. Linda Balentine, the company’s founder, believes no other moving company in the nation offers the multitude of services Crowning Touch offers.

For this reason, she’s planning to franchise the concept, expanding the business to other states in the region and eventually taking it nationwide.

According to a story from WDBJ7, a Virginia CBS affiliate, Balentine started Crowning Touch with just a cellphone and a borrowed bedroom twenty years ago. Now, the moving company has become a consignment shop, a real estate brokerage and an auction house. Balentine and her staff offer all of these services to senior citizens in the area, making Crowning Touch Senior Moving Services a true full-service moving company.

The business’ primary location in Roanoke County features furniture, artwork and other valuable items, all up for auction. But the work that happens behind the scenes is what’s impressive. The Crowning Touch team arranges and performs all moving-related tasks for seniors, including selling the house and any belongings customers may no longer have use for in their new homes. This service is especially important for seniors who are moving to assisted living facilities, since they cannot bring all of their furniture with them.

Balentine said, “I saw this work successfully here in Roanoke, and now we’re going to take it into areas of a million-plus population and serve the generation that I know needs this so badly.”

Though she has passed on day-to-day responsibilities to a couple of long-time employees, Balentine has no plans to close the Roanoke operation. She is simply working on the long-term business plan for the expanded business, which begins with her trip to New York City this week for the world’s largest franchise show.

Beginning with some states in the south, Balentine plans to launch five Crowning Touch franchises per year, hopefully making the brand a household name from coast-to-coast.

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