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The Movers.com Blog » Blog Archive » How Real Estate Agents Are Using the Live-Streaming App Periscope

How Real Estate Agents Are Using the Live-Streaming App Periscope

Photo by: Image Capture

Photo by: Image Capture

The Periscope app — which allows users to live stream everything and anything — may seem like a passing fad, but some realtors are using it for real world applications.

Specifically, as a way to interact with home buyers in real time, giving them a virtual feel for a potential new home.

According to real estate news site Inman, the service has already been tested by two companies during open houses: Houlihan Lawrence (based in upstate New York) and Triangle Real Estate Group in North Carolina.

The experiments were mostly a success — minus some signal issues — allowing home buyers to virtually view the properties without leaving the comforts of home.

Are you a real estate agent who wants to connect with clients via Periscope or its competitor Meerkat? Both companies have some best practice tips when it comes to live-streaming apps.

  • Connect your phone to Wi-Fi for a clearer video and less chance of the stream failing.
  • Have another person shoot the video so you can give a tour of the home.
  • Plan out the tour in advance with a script.
  • Advertise on social media and in the property listing when you will be streaming the walk through.
  • For Periscope, take a screen shot of the metrics after your stream ends. This may not be available later.
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